Redundancies, plummeting circulations, closures and declining advertising sales - that has been the lot of the local press in Wales for a long time, so it is good to hear that Pembrokeshire is about to get a new county newspaper, the Pembrokeshire Herald.
Even better, the newspaper is not owned by one of the handful of big companies which dominate so much of the local press in Britain. Better still, the new title says it will not be dependent on council advertising or government money.
There is a good chance that the people of Pembrokeshire may be about to get a dose of good old-fashioned journalism, rather than being fed a diet of recycled council press releases.
Here on this side of the border we can only look on in envy, and hope that someone with a bit of spare dosh and a love of a free press decides to offer us an alternative to Pravda and the Pyongyang Times.
Failing that, perhaps someone at Newsquest might wake up, smell the coffee and launch a pincer movement by the South Wales Guardian and Tivyside Advertiser.