Local government in Wales is having to brace itself for what he repeatedly describes as "English-style" cuts, and Carmarthenshire may have to find further savings of up to £18 million.
The figure of £18 million features in the headline, "Council directors told to find £18m of savings", although Mr James says some way in to the article that his best guess is £12m.
The result will be cuts, privatisations, redundancies and further rises in council tax.
Mr James has been warning of cuts for some time now, although anyone who reads a serious newspaper or has watched a news bulletin since 2010 could have worked it out for themselves that this was coming.
Despite that, it has been business as usual at County Hall with wasteful spending on pet projects, vanity law suits, expensive cars, the Carmarthenshire News and a hugely over-staffed PR machine.
Mr James cannot be held responsible for the state of the UK economy, but he could have taken action a lot sooner to protect services which will now have to be cut.
How many other chief executives of Welsh councils will be appearing in the local press at such length to deliver a state of the nation address? Come to think of it, how many other local newspapers in Wales regularly give over so much space to allow unelected officials to make one-way broadcasts without challenge or questions?
Completely absent from this gloomy picture is the council's political leadership. Where is Kevin Madge in all this?
A quick check on the council's website shows that the most recent media outing of the Council Leader was in Llandovery where he was meeting and greeting Charles Windsor. The royal guest even obliged with a quote praising the council.
Prior to that Kev popped up in Newcastle Emlyn with his Executive Board roadshow. The main item on the agenda was the council's decision to contribute to a Welsh National Mining Memorial, an announcement which would have been rather more relevant to the county's former mining areas.
Kev seems to have decided that his role in life is to be a figurehead who goes round smiling and shaking hands, leaving all of the important decisions to the real boss.
|"I've brought the Queen along to meet you too, Sir."|