Readers of the Carmarthen Journal may be feeling a little confused this week after reading a report on the closure of yet more shops in the town centre, as well as digesting the news that the town's main post office is set to close. On top of that comes an announcement that Dreams, the bed store, has gone into administration.
Only two weeks ago the paper ran a piece which almost certainly originated from the county council's press office claiming that stores were queuing up to get into the retail heaven of Carmarthen.
The paper also carries a vox pop this week in which almost all of those interviewed lament the loss of so many independent shops.
It is not clear whether the paper has the memory span of a goldfish or whether it thinks its readers do, but County Hall is unlikely to forget this in a hurry.
Operatives in the Ministry of Truth will also have choked on their hobnobs this morning as they read a piece buried deep in the bowels of the paper quoting blogger Jacqui Thompson on the council's decision to begin filming council meetings as a one year pilot.
To cap it all, the newspaper carries a subversive reference to Delyth Jenkins, although she is not named, in a very short piece reporting calls by Angela Burns AM for whistleblowers to be given proper protection.
Cneifiwr has decided to set aside £1.30 to see whether this was the first stirrings of a Carmarthen spring, or if it was just a case of the cat taking a winter break.