His question neatly sums up the campaign being fought by Labour in Carmarthenshire at least.
Some of the more ancient readers of this blog will remember a time when BBC journalists with clipped accents and enormous microphones would doff their trilbies and respectfully ask the Prime Minister of the day, "Do you have a message for the nation, Sir?"
The rot set in with Robin Day who would ask all sorts of impertinent questions and try to get answers, but
for those of you who hanker after a gentler, more deferential form of intercourse between politicians and journalists, welcome to the journalistic Jurassic Park which is Carmarthenshire.
The County Council is notorious for the importance it attaches to PR and spin, and its press office churns out a relentless stream of good news stories and propaganda. On occasion this machine is used to attack and denigrate political opponents and critics of the ruling powers-that-be. Why Carmarthenshire needs a PR machine that would be the envy of some countries is a question that has never been satisfactorily answered.
All the more reason, therefore, to have a lively and inquisitive local press, but what we get instead is the following "interview" (here) with Kevin Madge, deputy leader of the Council and Labour's leading light in Carmarthenshire.
"We're well ahead of the Tories", he boasts as he pontificates on the local government elections, referring to an opnion poll commissioned by Murdoch's Sun. The Welsh contribution to that poll, if it was proportionate to the UK electorate, would be about 5%, and while it may give an insight into thinking in Manchester or Tyneside, it is hardly a barometer of public opinion in Wales, let alone Carmarthenshire.
There are, of course, no Tory councillors in Carmarthenshire now, and it is highly unlikely that there will be any more after the election results. This would only be newsworthy if Madge and his troops were running behind the Tories.
Kev wants to send a message to the coalition in Westminster, forgetting that for the last eight years he has been playing Nick Clegg to Meryl's Cameron. And the coalition in Westminster will not be in the slightest bit bothered with what happens in Wales, leave alone Carmarthenshire. Their attention will be fixed on the shires and cities of England.
The Journal could have asked him about that, or the very long list of meaningless bullet points which make up most of Labour's election manifesto here. It could have asked him about his record in supporting cuts to public services, closing schools or even about his role in the Delyth Jenkins case, when he was responsible for social care on the Executive Board.
Instead it opted for doffing its trilby.